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Amazon bets big on slotted grocery and 10 minute delivery this festive season

Technology
Published on 24 April 2026
Amazon bets big on slotted grocery and 10 minute delivery this festive season

It’s expanding 10 minute service while others quit slotted

As the broader e commerce industry moves away from scheduled grocery drop offs, Amazon is doing the opposite—pushing the slotted model nationwide while also ramping up quick commerce. During the ongoing festive sale, the company signaled equal focus on both approaches, with this quarter seen as pivotal for expanding Amazon Now’s 10 minute delivery.

  • Amazon is expanding slotted grocery deliveries nationwide despite industry retreat
  • Festive sale actions signal equal priority for quick commerce
  • Amazon Now’s 10 minute delivery push is a near term make or break focus
  • The strategy aims to win both planned and ultra fast grocery demand
Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic TimesThe Economic Times

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