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Apple leads India premium phones while Vivo tops overall shipments in September quarter IDC data
Business
Published on 24 April 2026
Apple ships 50 lakh iPhones, shaping premium growth
IDC’s Worldwide Quarterly Mobile Phone Tracker shows Vivo topping overall India smartphone shipments in the June-September stretch, but Apple dominated the premium and super-premium segments in the September quarter. Apple’s performance in high-priced tiers is cited as a key driver of market growth, even as Vivo remained the leading overall seller during the same period.
- Vivo led overall India smartphone shipments in June-September
- Apple topped premium and super-premium segments in September quarter
- Apple’s 50 lakh iPhone shipments boosted high-end demand
- Premium pricing helped drive overall market growth
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times