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Bettrlabs builds an AI R&D platform that cuts consumer product timelines from months to weeks
Startups
Published on 24 April 2026
An AI system reverse engineers products and tests recipes
Bengaluru deeptech startup Bettrlabs is digitising consumer product development through an AI-powered R&D operating system. It replicates lab workflows by reverse engineering existing products, analysing ingredient parameters, and running regulatory checks digitally. The company claims it can reduce timelines from up to seven months to 30–90 days, with 330 clients and plans to expand into the US and new categories.
- Bettrlabs digitises lab-heavy product development for FMCG and CPG brands
- Its AI tools include a proprietary deformulator and an ingredient passport
- The platform aims to cut timelines from months to 30 to 90 days
- Startup plans US expansion and new categories after raising $1.3 million
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