BigBasket names Arpit Jaiswal Chief Growth Officer to chase profitable expansion

Published on 24 April 2026

Google Pay veteran arrives to sharpen monetization

BigBasket, part of Tata Group, has appointed Arpit Jaiswal as Chief Growth Officer to lead growth that is both sustainable and profitable. He will drive product development, user acquisition and retention, and market expansion, working with cross-functional teams to boost customer engagement and monetization efficiency. Jaiswal previously led growth and product initiatives at Google Pay, including AI-led user acquisition and unit economics.

Arpit Jaiswal appointed Chief Growth Officer at bigbasket
Focus on product, acquisition, retention, and market expansion
Goal: improve monetization efficiency and unit economics
Background includes growth strategy leadership at Google Pay

#tata group #ecommerce #bigbasket #growth strategy #online grocery

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BigBasket names Arpit Jaiswal Chief Growth Officer to chase profitable expansion

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