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Founder Raised 2.5 Million With No Sales Then Pivoted on One Hunch
Startups
Published on 24 April 2026
The pivot came after friends backed a dud launch
When Mariam Naficy poured $2.5 million raised from friends and family into Minted, sales never took off. Instead of quitting, she rethought the company’s approach and leaned into a single “hunch” about what customers would actually buy. The result: a turnaround that fueled rapid growth and now drives about $300 million in annual revenue.
- Minted raised $2.5 million but saw zero sales at first
- Founder Mariam Naficy changed strategy after the stalled launch
- A “hunch” guided the pivot that unlocked growth
- The company now earns roughly $300 million per year
Read the full story at Entrepreneur
This summarization was done by Beige for a story published on 
Entrepreneur