Kashmir tourism still limps a year after Pahalgam attack with occupancies under 50 percent

Queries rise, but bookings stay stuck below 50%

A year after the Pahalgam terror attack, Kashmir’s tourism industry remains under pressure as hotel occupancies hover well below 50 percent. While booking queries are reportedly increasing, operators say traveler confidence is still fragile. Industry leaders are calling for stronger government support and a sharper safety focus to convince visitors and restart the recovery in the valley.