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Myntra bets on two hour delivery with M-Now and Q-comm pilots in Bengaluru
Business
Published on 24 April 2026
A quick commerce test that could reshape how Indians shop apparel
Myntra, India’s largest online apparel retailer, has started a quick commerce pilot called M-Now in select pockets of Bengaluru. The effort, backed by its belief in Q-comm, aims to deliver fashion in about two hours. While positioned as a trial, Myntra expects faster service to nudge shoppers toward more frequent purchases and intensify competition in online apparel retail.
- Myntra launches M-Now quick commerce pilot in Bengaluru pockets
- Two hour delivery is central to the experiment for apparel
- Myntra expects faster fulfillment to increase repeat shopping
- The trial could pressure rivals across online apparel retail
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times