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Sports startups cash in on India’s everyday athlete economy boom for tennis and pickleball bookings
Startups
Published on 24 April 2026
Courts are getting booked in minutes as teams form fast
India’s rising sports participation is powering a new wave of startups aimed at everyday athletes. Platforms are simplifying the basics—finding players, booking courts, and forming teams—especially for growing sports like tennis and pickleball. With strong investor appetite and rapid growth across big cities and smaller towns, sports are shifting from solo activity to a fast-spreading social outing.
- Startups are targeting everyday athletes with court booking and team-finding
- Tennis and pickleball are among the fastest-growing categories
- Investor funding signals confidence in sustained demand
- Urban and smaller cities are seeing similar platform adoption
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times