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Zee to invest up to Rs 116 crore in PhantomFX for AVGC push
Business
Published on 24 April 2026
AI integrated production is set to reshape Zee’s workflow
Zee Entertainment Enterprises plans to invest up to Rs 116 crore in Phantom Digital Effects Ltd, under the PhantomFX brand, to enter and scale its AVGC ambitions. The company says the move will strengthen content creation across platforms and genres, drawing on PhantomFX’s global expertise and AI-integrated production to boost speed and output quality.
- Zee will invest up to Rs 116 crore in PhantomFX
- The funding targets growth in the AVGC segment
- Zee aims to expand content creation across platforms and genres
- AI-integrated production is central to the plan
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times