Nestle India logged its best quarterly performance in a decade, driven by broad-based volume growth and strong momentum in e-commerce and beverages. The company leaned on a faster path to consumers through quick-commerce and pushed its Nescafe coffee offerings, supported by higher advertising spends. Despite the marketing push, Nestle protected margins through efficient operations and targeted investments.
The Indian Broadcasting and Digital Foundation has urged regulators to extend timelines for rolling out new TV audience measurement rules. It cites complexities around board restructuring, expanding measurement panels, and cross-screen tracking, while also questioning how distribution platforms and tech firms influence ratings. With broadcasters and advertisers heavily reliant on these figures, the delay could reshape planning and ad spends across the industry.
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India has issued fresh guidelines aimed at curbing “dark patterns” used by brands and advertisers—tactics that nudge customers into unintended purchases or hide extra charges until it’s too late. The big question now is whether the rules will effectively change how firms design checkout flows and marketing prompts, or if smarter workarounds will follow.
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