A casual moment turned into a viral controversy when Assam CM Himanta Biswa Sarma was filmed sipping from a Coca-Cola can at a rally in West Bengal. The timing—during chatter about a canned beverage crunch—triggered widespread memes, criticism, and even “security risk” warnings online. The incident has quickly become a flashpoint for misinformation and public scrutiny.
Finolex Cables plans to deepen its presence in Northeast India, prioritizing Assam, as government-led infrastructure and electrification initiatives create fresh demand for cable solutions. The company says these state and central investments are making the region more attractive and expects Northeast operations to grow into a meaningful contributor to its overall business in the years ahead.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Assam Chief Minister Himanta Biswa Sarma says the NDA seat-sharing deal for the upcoming assembly elections is finished. BJP, AGP, UPPL and BPF have finalized their contest plan, and state leadership will submit the candidate list soon to Union Home Minister Amit Shah. The 126-member election is expected in March-April after recent delimitation.
An Assam-based NGO is urging a ban on Undawn, the Tencent-backed game, calling it a threat to India’s sovereignty. But the move also highlights a key challenge: banning apps alone often can’t guarantee users lose access. Policymakers may need smarter, broader measures focused on content, compliance, and enforcement rather than relying on blocks.
In Majuli’s Pathorichuk village, Assam, residents are battling Brahmaputra riverbank erosion by planting Kanchan trees along the shoreline. The community-driven, eco-friendly method is being credited as a natural shield that helps reduce the river’s damage over time. It’s a low-cost, sustainable solution rooted in local nature-based action rather than engineering alone.
Assam’s tea estates are rolling out tea tourism, borrowing the Darjeeling playbook to turn plantations into visitor experiences. The plan is to generate new jobs across hospitality, guiding and even healthcare support, aimed at bringing income closer to local communities. Backers say the model can also promote more sustainable estate growth and improve day-to-day quality of life.
Never miss a story
Set alerts for the topics and sources you care about. Download Beige for free.
The Centre is in discussions with Assam Petrochemicals and GNFC to secure methanol supply for India’s pharmaceutical sector. With West Asia-linked disruptions hitting global supply chains, officials are also focusing on logistics and distribution to prevent shortages. The move aims to stabilize availability of a key input for pharma production even as shipping and regional flows remain uncertain.
Swipe through stories, personalise your feed, and save articles for later — all on the app.