India’s homeopathy industry is witnessing a sharp jump in demand at home and abroad, driven by government quality initiatives. Experts point to the AYUSH Premium Mark and NABL accreditation as key credibility upgrades that strengthen quality assurance, build consumer and regulator trust, and help Indian manufacturers compete in stricter international markets.
FSSAI has directed all food businesses to use only Ashwagandha roots and their extracts, banning Ashwagandha leaves in any form. The move follows findings that some manufacturers were using leaves despite earlier guidance. The Ayush Ministry has also issued matching instructions, tightening compliance expectations for products containing the herb.
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CGHS beneficiaries can now opt for Paripoorna Mediclaim Ayush Bima, designed to widen coverage with cashless treatment across a broad hospital network. The plan offers sum insured options of Rs 10 lakh or Rs 20 lakh. AYUSH treatments are covered 100%, while modern treatments are covered at 25% or 100% depending on an added rider—raising the question of whether the cover is truly free for everyone.
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