Bajaj Auto has refreshed the Pulsar NS400Z with a new 349cc engine, joining KTM and Triumph’s shift toward 350cc performance bikes. The update appears driven by GST-linked pricing benefits in India. While peak power is slightly lower than before, Bajaj says the NS400Z retains its existing features and continues at the same price point.
Bajaj Group is entering healthcare with an initial Rs 2,000–2,500 crore investment to launch Bajaj Integrated Health Systems (BIHS). The company plans to offer an integrated continuum of care, combining hospitals, day clinics, and home services, with an ambition to expand across India in the next 10–15 years.
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India’s motorcycle makers are looking at Eicher’s 90s playbook to revive fading European brands, including the Enfield-style model of rescuing heritage names as local demand grows. But scaling a turnaround story across different markets, costs, and consumer tastes is a tougher test than it looks. The question now is whether the strategy can beat execution risk.
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