DMart is accelerating its physical footprint, adding 65–70 stores yearly and targeting 2,200 locations by 2030, with each mature outlet earning steady 5–6% margins. Meanwhile, quick commerce firms like Blinkit and JioMart are winning app users and orders via 10-minute delivery, but are still heavily loss-making. The two models are diverging because they serve different shopping moments and economies by city density.
After breakneck expansion, quick commerce players Blinkit and Instamart are expected to show moderated growth in the January–March quarter. Analysts say the shift comes as firms move from pure expansion toward margin improvement and profitability, tempering growth metrics while strengthening financial discipline. The reset signals a new phase for the category’s competitive playbook.
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