Luxury car sales in India rose only 3% in the March quarter, with roughly 14,000 vehicles priced over Rs 40 lakh finding buyers. The slowdown trails the wider market as affluent customers hold onto cash amid geopolitical and economic uncertainty. Still, BMW stood out with a 17% sales jump, underscoring uneven demand across brands.
BMW’s India leadership says MINI is targeting a major sales jump by doubling volumes in 2026. The automaker plans to broaden MINI’s vehicle lineup, launch new models and special editions, and scale local production where possible. It will also expand its retail footprint and move beyond metros to reach customers in more cities.
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BMW expects India’s luxury car market to double its share by 2030, driven by younger, affluent aspirational buyers. The automaker points to rising affluence and a generational change in spending habits as key catalysts. As luxury vehicles become more accessible and desirable, the segment is set for major expansion, with momentum expected to continue beyond 2030.
BMW India says uncertainty from rising Gulf tensions is changing what high-net-worth customers prioritize, with many postponing major purchases—especially luxury cars. With fuel prices expected to climb, buyers are increasingly weighing electric vehicles for longer-term savings. The shift signals a cautious mood among affluent consumers and a potential acceleration in EV interest.
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