As New Delhi hosts G20 leaders representing most of the world’s GDP, the Bharat-versus-India identity debate is back in the spotlight. The question is bigger than branding: observers warn that shifting how the country is presented could blur the boundary between India’s foreign policy messaging and domestic politics, just as the global stage opens.
A truckload of KitKat chocolate was stolen, but the editorial argues the bigger loss was what the criminals targeted: a carefully built brand concept tied to F1. Nestle reportedly used the incident as PR, reframing it as a marketing boost while other brands piled on with memes, turning a crime into a campaign moment.
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