IAN Angel Fund, the evergreen fund of IAN Group, has led a ₹70 lakh early-stage funding round in The Sweet Change, a clean natural sweetener brand, with participation from Udaan Angel Partners. Founded in 2024 by Manvi Agnihotri and Sheen Hitashi, the company aims to use the capital to boost product development, expand via e-commerce and quick commerce, and grow brand awareness and headcount. It claims early traction, crossing ₹1.5 crore in revenue and fulfilling 12,000+ website orders.
Wingreens has acquired pesticide-free brand Safe Harvest through a 100% share-swap, aligning with its push toward a vertically integrated, clean-label farm-to-consumer platform. The deal follows a successful ₹120 crore Series D round led by Ashish Kacholia and backed by Alchemy Fund. Safe Harvest works with 100,000+ farmers through SHGs and FPOs, using batch-wise pesticide testing to reinforce transparency and quality.
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