Reliance Industries has relaunched Campa Cola at INR 10 per bottle, roughly half the price of rival soft drinks like Coke and Pepsi. Analysts liken the move to the pricing playbook seen during Jio’s aggressive price war, and early response looks promising. The real test: whether younger buyers will abandon longtime brand habits.
Indian single malt producers are reportedly seeking a clear category definition from FSSAI, aiming to formalize what “single malt” means for regulation and labeling. The move could influence how products are classified on shelves, how brands market their premium positioning, and even what consumers expect. ET Prime examines the strategy and its potential sales impact.
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