Bata, a century-old footwear brand that once followed multiple generations through daily life, is struggling as India’s consumers become younger, richer, and more style-led. With changing preferences, the company is racing to reinvent its offerings to win back relevance before competitors and new trends permanently shift the market.
Non-alcoholic beers and spirits are growing globally, and now the NOLO category is pushing into India’s beverage market. The promise is a “buzz” without alcohol, aimed at the sober curious and younger consumers. The big question: can these products move beyond novelty and earn lasting habits, or will they fade like past fads?
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Indian dating platforms like Aisle and Truly Madly are seeing a sharp rise in paying customers coming from smaller cities, not just metros. Companies say users in tier 2 and beyond are increasingly willing to pay for “serious” matchmaking and premium experiences, mirroring the spend patterns historically seen in larger urban centers. Even curated services such as Sirf Coffee benefit from the shift.
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