Adobe is expanding its AI ecosystem with a clear bet on first-party data to solve enterprise customer experience fragmentation. With privacy rules tightening and third-party cookies fading, companies increasingly need their own customer data unified and governed. Adobe Experience Platform is positioned as the backbone to keep compliance, control, and governance intact while powering scalable personalization.
Zerodha co founder Nithin Kamath says the firm has spent only about Rs 10 lakh to develop the platform so far. He argues that investor pressure for quick exits isn’t there, letting the company focus on what it deems best for customers—even if it costs short term business. He highlights Zerodha’s no spam and no tracking approach.
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