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Pluckk raises Rs 100 crore from Euro Gulf Investment to scale its D2C farm produce

Pluckk raises Rs 100 crore from Euro Gulf Investment to scale its D2C farm produce

D2C farm produce platform Pluckk has raised Rs 100 crore from its existing investor Euro Gulf Investment in an all-equity round, taking total funding to about $26 million. The company says it will deploy the money to build R&D for a new product range, upgrade its technology, and expand its market presence, according to founder and CEO Pratik Gupta.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
Fifth Sense fragrance brand raises Rs 6 3 crore as OTP Ventures leads pre seed round

Fifth Sense fragrance brand raises Rs 6 3 crore as OTP Ventures leads pre seed round

D2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures, with participation from Sadev Ventures, ISV Capital, and angel investors. Founded by IIM Kozhikode alumni, the brand sells premium fragrances designed to suit India’s changing climates, underscoring rising investor appetite for the evolving perfume market.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

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India D2C brands surge as Tier 2 and 3 cities drive 66 percent new orders

India D2C brands surge as Tier 2 and 3 cities drive 66 percent new orders

India’s direct-to-consumer brands are expanding faster than ever, powered largely by Tier 2 and Tier 3 cities. For FY26, these smaller markets are projected to contribute nearly 66% of new orders, lifting order volumes by 33% and increasing GMV by 32%. With the D2C sector expected to reach $60 billion by 2030, growth is shifting beyond metros.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
Zippee logistics startup hits 9 lakh orders in February powering sub two hour D2C delivery boom

Zippee logistics startup hits 9 lakh orders in February powering sub two hour D2C delivery boom

Zippee, a quick commerce logistics startup, crossed 9 lakh orders in February, riding the Q commerce boom. The company helps D2C brands offer sub two hour delivery while keeping customer data and the brand experience intact. With demand for faster fulfilment rising, Zippee is positioning its logistics network as the backbone for rapid, customer friendly shopping.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
D2C AC startup Helium bags 2 million to scale compact solar friendly cooling

D2C AC startup Helium bags 2 million to scale compact solar friendly cooling

Helium, a 2025-founded D2C air conditioner startup by IIT Kanpur alumni, has raised $2 million from India Quotient. The fresh funding will first go toward scaling manufacturing, building inventory, and strengthening go-to-market efforts. Helium’s initial compact AC is designed to cool up to 100 sq ft using a 2,700-watt system that can run on a 1 kW solar panel.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
Can ElasticRun turn D2C quick commerce into its most profitable growth engine yet

Can ElasticRun turn D2C quick commerce into its most profitable growth engine yet

ElasticRun is reshaping India’s quick commerce playbook by shifting from traditional B2B distribution to a D2C-led fulfilment model. As brands demand same-day and even two-hour delivery, the company decentralises inventory across cities and repurposes delivery stations into fulfilment centres—promising asset-light economics, better network utilisation, and lower working capital strain.

Summarised by Beize from a story on Inc42 on 24 Apr 2026

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Raw material shock hits D2C luggage startups forcing funding rethink and growth pullback

Raw material shock hits D2C luggage startups forcing funding rethink and growth pullback

D2C luggage startups including Mokobara, Nasher Miles, and Uppercase are under pressure as raw material costs jump 35% to 50% amid conflict-linked disruptions from West Asia. With margins squeezed, these firms may seek new capital and restructure costs, which could curb their aggressive customer acquisition and alter growth forecasts.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
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