IPL is breaking audience and reach records, but rights holders Disney Star and Viacom18 are reportedly struggling to convert that traction into revenue. Despite major spending on broadcast and digital rights, the economics of monetising viewers—especially across streaming and ad-led formats—remain challenging, leaving both broadcasters seeking better returns.
A likely Reliance-Disney Star deal would create India’s largest media conglomerate, with about INR 25,000 crore top-line, 115 TV channels, and two streaming platforms. The combined content library could exceed two lakh hours, potentially accelerating a “super app” push and reshaping the broader TMT ecosystem.
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