TVS Motor’s CMD Sudarshan Venu says the company is readying ethanol powered models, with rollouts planned in phases. He points to India’s E20 blending milestone as proof of benefits like foreign exchange savings and rural support, but warns that E25 and later require ecosystem alignment. Ethanol, he argues, can complement EVs in a multi-technology transition.
The “ethanol man of India” argues the country’s energy future won’t be driven by EVs, but by flex-fuel vehicles. Praj Industries, long seen as the go-to ethanol player, spent nearly three decades fighting to gain ground. Its turnaround is being pitched as a roadmap for other companies trying to scale in India’s flex-fuel ecosystem.
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