Kush Maini completed his first official Formula 1 test of the 2026 season with BWT Alpine at Circuit Zandvoort. The milestone comes as India’s government explores ways to revive Formula 1 in the country, with Maini—India’s lone current representative on the F1 ladder—quietly building momentum on the global stage.
A truckload of KitKat chocolate was stolen, but the editorial argues the bigger loss was what the criminals targeted: a carefully built brand concept tied to F1. Nestle reportedly used the incident as PR, reframing it as a marketing boost while other brands piled on with memes, turning a crime into a campaign moment.
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