Excitel’s fixed broadband push is built on an asset-light model: it reaches customers in underserved areas by piggybacking on partner networks. The strategy aims to accelerate market entry while keeping focus on the make-or-break area—customer support. The question is whether this lean setup can compete for share where Airtel and Jio’s dominance is hardest to dislodge.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
