Akshaya Tritiya 2026 reshaped jewellery buying, with tier 2 and tier 3 cities driving growth and prepaid transactions taking center stage. Shoppers increasingly chose lightweight gold for a balance of cost and aspiration, while digital-first brands gained ground. UPI and financing options also boosted spending, and beauty emerged as a major category—pointing to a durable change in festive shopping habits.
Swiggy’s Instamart saw a dramatic jump in gold and silver demand on Akshaya Tritiya, with shoppers turning to quick commerce for auspicious purchases. Urban buyers favored smaller gold denominations, while silver transactions skewed higher. Some carts even bundled precious metals alongside everyday groceries, pointing to a fast-evolving pattern in festive shopping habits.
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