Titan shareholders are reeling after India hiked gold and silver import duties to 15%, triggering a sharp sell-off in jewellery stocks and fears of weaker demand and squeezed margins. But analysts are pointing to history: in 2013, tougher curbs on gold imports—including higher duties and the 80:20 export rule—did not sink organised players. Titan’s diversified sourcing, pricing discipline, and adaptable product mix helped it absorb shocks, and brokerages now expect a manageable impact across segments.
Revenue intelligence and customs officials plan to intensify checks at airports, seaports and land borders after India raised import duty on gold and silver to 15%. The crackdown targets smuggling routes, carrier networks and foreign syndicates, aiming to prevent a resurgence of illegal gold trade sparked by the tariff hike.
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