ChatGPT and Google Gemini are launching big-budget TV and billboard campaigns in India, positioning AI as a solution for routine, everyday problems. The goal goes beyond awareness: these firms want to build a new user habit so people rely on AI for common tasks. It is a race to define what “AI usefulness” means before competitors do.
Ahmedabad Police arrested four men accused of using AI tools, including Google Gemini, to generate deepfake videos and allegedly bypass Aadhaar OTP verification to run a loan scam. The case underscores how AI-powered identity fraud is becoming simpler and more accessible, posing fresh risks to India’s digital verification systems and prompting calls for stronger safeguards.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
