Through 2025 up to August, Ather and Hero have overtaken early laggards, while Honda—despite leadership in petrol scooters—has failed to attract buyers for its first electric model. Since 2022, the e-scooter market has seen rapid brand swings even as monthly volumes more than tripled from around 30,000 to over 100,000 units.
Honda says it will stop selling cars in South Korea by the end of 2026, while continuing after-sales services for existing customers. The move follows market shifts and Honda’s global restructuring. Instead, the automaker plans to concentrate more on motorcycles in South Korea and is also reportedly reducing petrol vehicle production in China.
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