EV penetration in India is losing steam for cars, two-wheelers, and three-wheelers after GST rates for internal combustion engine vehicles were reduced under GST 2.0. As ICE models become more price-competitive, buyers are shifting away from EVs—despite new launches like Maruti’s eVitara. The result is slower EV adoption across multiple segments.
After years dominating India’s small-car market, Maruti Suzuki is pushing into the mid-size SUV battleground with its Victoris. The strategy leans on youthful design, fresh tech, and Maruti’s proven value-for-money approach to challenge Hyundai’s Creta. The question now is whether the new SUV can break into a fiercely competitive segment dominated by strong incumbents.
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