Match Group, the parent company of Tinder and other dating apps, says it’s slowing hiring for the rest of the year. The reason is straightforward: the firm’s increased use of AI tools is raising costs, and leaders believe the tools “cost a lot of money.” The move signals how quickly AI spending is reshaping corporate budgets.
Match Group’s first-quarter revenue beat expectations, driven by Hinge’s strong momentum and Tinder’s early gains from an AI-led turnaround. The company is leaning into AI to improve both user experience and operational efficiency, while also slowing hiring as it reallocates resources to AI transformation. Investors are now focused on whether new features can sustain growth.
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Match Group is investing $100 million in Sniffies, a cruising app for gay men, as it looks to bring mobile users back to online romance. The move is part of the company’s broader push to refresh dating engagement and compete in a crowded app market where growth increasingly depends on mobile-first experiences.
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