A truckload of KitKat chocolate was stolen, but the editorial argues the bigger loss was what the criminals targeted: a carefully built brand concept tied to F1. Nestle reportedly used the incident as PR, reframing it as a marketing boost while other brands piled on with memes, turning a crime into a campaign moment.
Nestlé plans to reduce about 180 jobs in France as part of a broader global reorganization aimed at cutting costs and improving efficiency. The company says the changes focus mainly on research and development and support functions, not on employee performance. The move follows an earlier plan to eliminate up to 16,000 roles worldwide amid rising input, energy, and logistics costs and shifting consumer demand.
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