Delhi Chief Minister Rekha Gupta has ordered a 1 pm to 4 pm work break for labourers and outdoor workers during the ongoing heatwave. The government will also set up hospital cooling zones and distribute free ORS to high risk groups. Officials say the measures aim to reduce heat-related illness as temperatures remain dangerously high.
India’s ORS market has taken a hit after the government tightened labelling norms, limiting when sugary drinks can be marketed as ORS. The change has disrupted supply and seasonal purchasing patterns, pressuring pharmaceutical firms that rely on predictable demand spikes. Companies now face a tougher path to maintain sales as compliance reduces the category’s appeal.
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