Punjab Congress president Amarinder Singh Raja Warring has filed a PIL in the Punjab and Haryana High Court seeking a ban on ZEE5’s upcoming web series “Lawrence of Punjab.” He argues the show risks glorifying gangster Lawrence Bishnoi and may negatively influence youth. The petition calls for stopping the release while the court examines potential harm and portrayal concerns.
A likely Reliance-Disney Star deal would create India’s largest media conglomerate, with about INR 25,000 crore top-line, 115 TV channels, and two streaming platforms. The combined content library could exceed two lakh hours, potentially accelerating a “super app” push and reshaping the broader TMT ecosystem.
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Viacom18, backed by Reliance and led by media executive Uday Shankar, has acquired IPL digital rights for five years in a massive deal worth about ₹23,758 crore. The investment dwarfs its current OTT footprint, raising the key question: can Viacom18 convert IPL demand into subscriptions and sustainable profits, or will competition from established platforms stall returns?
India’s OTT market is surging, reaching 1.45 billion monthly active users as mobile data and smartphone adoption keep expanding viewing. YouTube tops the user count, with JioHotstar close behind, while Netflix has edged ahead of Amazon Prime Video. Meanwhile, ZEE5’s focus on subscriptions and local content is translating into stronger revenue and profitability.
JioCinema’s decision to place costly HBO content behind a paywall is triggering questions about the long-term viability of pure-play AVOD monetisation. As OTT firms chase both subscriber growth and profit targets, the shift suggests ad-first strategies may get deprioritised or reshaped to accommodate premium bundles and subscription revenue.
Global streaming giants are increasingly partnering with Indian digital platforms as they race to grow in India’s OTT market. Instead of taking on full operational risk, players such as BBC, Disney+, and Warner Bros Discovery are using local expertise to reach a huge potential subscriber base while accelerating launch and expansion.
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Netflix already enjoys an edge with Indian viewers who love international series, but it is now reshaping its approach to win in a cutthroat OTT market. The streaming giant’s emerging India playbook is being described as a “masala mix,” targeting rivals like Disney+Hotstar and Amazon Prime Video with a more calculated content blend.
The Ministry of Information and Broadcasting has advised ZEE5 against releasing a controversial documentary linked to gangster activities, citing serious concerns about public order and the risk of glorifying crime. The directive follows an ongoing process and signals heightened scrutiny of OTT content tied to criminal figures and narratives that could influence audiences.
Microdrama platforms are teaming up with telecom operators to reduce fragmentation and convert rapid download growth into paid subscriptions. While the sector boasts 20-plus apps and strong user expansion, monetisation remains difficult because advertising revenue hasn’t kept pace. Telcos are now borrowing OTT-style bundling playbooks, combining data with content to lift ARPU and retention.
Dish TV India said shareholders overwhelmingly approved the appointment of three independent directors, a vote of confidence in its strategic direction. The DTH operator plans to strengthen core operations while backing sustainable growth not only in its traditional DTH business but also in newer efforts such as connected TV and OTT.
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