Patanjali Ayurveda is stepping into insurance, acquiring a majority stake in Magma General Insurance as part of a INR 4,500 crore deal alongside the Adar Poonawalla-backed DS Group. The move follows Patanjali’s past disruptions in FMCG and its turnaround of Ruchi Soya into Patanjali Foods. The big question: can the same playbook work in insurance?
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