A new study finds nearly 80% of women mutual fund investors begin their journey before age 35, with SIPs emerging as the main gateway for younger participants. It also points to growing involvement in financial decisions and better retention, but notes persistent challenges: confidence gaps and a lingering mismatch between saving and investing.
Zerodha’s media venture Zero1, co-run with LearnApp, is moving away from creator-led influencer partnerships toward in-house, owned channels. The pivot aims to curb misinformation amid SEBI’s growing finfluencer crackdown, which restricts unregistered financial advice and limits intermediary tie-ups. Zero1 claims its owned channels already drive about 400 million annual views with strong long-form retention.
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A growing scam in India is using stolen PAN details to apply for and secure loans without the victim’s consent. These fraudulent accounts can rapidly damage credit scores, making future borrowing harder. Victims are urged to act immediately—contact lenders, file a police complaint, and update credit bureaus—while pushing for stronger, secure data-sharing practices.
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