Allied Blenders and Distillers, maker of Officer’s Choice whiskey, is leaning harder into premium and luxury spirits even as inflation concerns tied to the Middle East war linger. Managing Director Alok Gupta said the company is seeing strong double-digit growth in its Prestige & Above portfolio and a rising share in sales value, with profitability prioritized over mass volumes. P&A brands now make up about 47% of volumes and 58% of sales value, while margins are expected to expand to 300 bps by FY28.
India’s liquor market bounced back in the year ended March, with spirits volume up 4% and beer volumes also rising 4%. The pull came from stronger premium spirits demand, especially in urban areas, while mass-market sales stayed softer amid inflation and heavy taxes, reshaping what consumers are reaching for as FY26 begins.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
