Prosus, the Dutch investor backed by Tencent that has poured about $8 billion into India, is moving beyond bets into a more aggressive AI-led strategy. With milestones like the Swiggy IPO boosting confidence, it’s launching a new initiative built around a partnership and a ground-up approach—drawing attention for its unusual, talent-driven spark.
India’s biggest startup investors, including SoftBank and Prosus, are recalibrating their India strategy. Instead of relying mainly on large late-stage funding, they’re moving toward tech infrastructure and commerce joint ventures. In today’s AI-led market, deals are getting smaller and less frequent, while investors are more willing to step in as active collaborators and operators.
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