Tollywood’s behind-the-scenes crisis is escalating as producers and single-screen theatre owners clash over a revenue-sharing model. While stars keep up promotional appearances, mediation rounds involving the Film Chamber of Commerce and the South Indian Film Producer Council have failed. Single screens in Andhra Pradesh and Telangana say fixed rental deals are unsustainable amid rising costs and weaker release pipelines. They want ticket-price splits—60% first week, 50% second, 40% thereafter—while producers support revenue share only for new films.
The makers of Varun Dhawan and Mrunal Thakur rom com Hai Jawani Toh Ishq Hona Hai say they have not been able to secure a clean release date. After avoiding a potential clash with Yash starrer Toxic, the film now faces a new problem with Ram Charan’s Peddi moving in its way. The producer admits “Ab kya kar sakte hain” amid shifting schedules.
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