Global and Indian gaming companies are lining up to bid for the ICC’s official cricket gaming rights, underscoring how quickly cricket video games are becoming a high-value commercial space. Multiple firms are reportedly interested in the tender process, as the ICC moves toward a more structured and formal approach to licensing these digital partnerships.
Sony Pictures Networks India has secured India media rights for the 2026 Asian Games being held in Japan, reportedly for around $3.5–4 million. The Games, featuring 41 sports including cricket, will stream on Sony LIV and air on Sony Sports Network, with expectations of strong Indian viewership.
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