Retail investors are turning cautious in early 2026, reversing past enthusiasm for IPOs. Weak market conditions and lukewarm listing performances are denting confidence, leaving many mainboard issues under-subscribed—particularly in the retail portion. Several deals are seeing notable shortfalls, suggesting investors are demanding clearer signals before parking money in new public offers.
Microdrama platforms are teaming up with telecom operators to reduce fragmentation and convert rapid download growth into paid subscriptions. While the sector boasts 20-plus apps and strong user expansion, monetisation remains difficult because advertising revenue hasn’t kept pace. Telcos are now borrowing OTT-style bundling playbooks, combining data with content to lift ARPU and retention.
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Snap is rolling out paid storage plans for its Memories feature, which saves snaps and videos. Free users receive 5GB, while Snapchat+ offers 250GB and Snapchat Platinum provides 5TB. If Memories exceed the free limit, users get 12 months of temporary storage to download content before deciding whether to upgrade.
Indian dating platforms like Aisle and Truly Madly are seeing a sharp rise in paying customers coming from smaller cities, not just metros. Companies say users in tier 2 and beyond are increasingly willing to pay for “serious” matchmaking and premium experiences, mirroring the spend patterns historically seen in larger urban centers. Even curated services such as Sirf Coffee benefit from the shift.
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