Tata’s Trent is pushing its Zudio and Westside stores beyond Bengaluru and Mumbai, targeting faster-growing Tier II and III markets. The company posted a 26% jump in Q4 net profit and announced its first-ever bonus issue, signaling confidence. Still, Trent warned that consumer demand remains cautious amid geopolitical uncertainties and rising input costs.
India’s festive hiring climbed 17% between August and October across key sectors, with gig and temporary roles up 25% this year, according to a report. Improved compensation and steady demand reflect growing economic confidence and a more mature gig ecosystem. The momentum is expected to stretch through the wedding season and into March 2026, powered largely by Tier II and Tier III cities.
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Indian dating platforms like Aisle and Truly Madly are seeing a sharp rise in paying customers coming from smaller cities, not just metros. Companies say users in tier 2 and beyond are increasingly willing to pay for “serious” matchmaking and premium experiences, mirroring the spend patterns historically seen in larger urban centers. Even curated services such as Sirf Coffee benefit from the shift.
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