India’s broadcast sector may soon face a sweeping regulatory overhaul. TRAI is set to review pricing, distribution, and platform rules after the New Tariff Order drew criticism over affordability and transparency. The proposed reset is also meant to reflect shifting consumer viewing habits and rising competition from streaming platforms, which have disrupted traditional broadcast economics.
India’s broadcast industry is locked in a prolonged battle over television tariff rules first rolled out in 2019. What began as a regulatory change has evolved into a survival fight for broadcasters and related stakeholders, as the industry pushes back on how costs, pricing, and consumer impact are being handled. The dispute highlights widening pressure on traditional TV economics.
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