Ultraviolette, the TVS-backed electric two-wheeler startup, has struggled to grow beyond modest volumes for years, largely because its premium pricing limited mainstream appeal. Now, with renewed momentum in the EV two-wheeler segment led by competitors like Ather, Ultraviolette is trying to break through and reach meaningful scale. Can it finally turn attention into sales?
TVS Motor Company has officially launched operations in Zambia, signing Zamoto Manufacturing Ltd as its distributor. The company plans to grow its African footprint by introducing eight products spanning taxi, commercial, personal and premium segments. The move targets mobility demand in a country seeing fast urbanization, offering buyers options for different use cases.
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Hyundai Motor and TVS Motor have signed a joint development pact to commercialise electric three-wheelers in India, targeting improvements in last-mile transport. Hyundai will spearhead design and technology, while TVS contributes its electric platform and deep local market expertise. The partners plan to prioritise local manufacturing to cut costs and create jobs, with the first vehicle expected soon.
India’s motorcycle makers are looking at Eicher’s 90s playbook to revive fading European brands, including the Enfield-style model of rescuing heritage names as local demand grows. But scaling a turnaround story across different markets, costs, and consumer tastes is a tougher test than it looks. The question now is whether the strategy can beat execution risk.
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