Classic Legends co-founder Anupam Thareja says the company wants faster growth by leaning into scrambler motorcycles, pitching them as the “SUV of motorcycles.” The firm has already launched new Yezdi and BSA scrambler models and plans four more this fiscal year. It also targets expanding its dealership network to 500 by FY27.
Yezdi and BSA have unveiled two new scrambler motorcycles in India: the Yezdi Scrambler 350 and the BSA Scrambler 650. Positioned to ride the momentum of the premium scrambler segment, both models are pitched as versatile machines for everyday city cruising and light off-road exploring. The debut adds fresh options for riders seeking style and capability across mixed terrain.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.