Zerodha’s media venture Zero1, co-run with LearnApp, is moving away from creator-led influencer partnerships toward in-house, owned channels. The pivot aims to curb misinformation amid SEBI’s growing finfluencer crackdown, which restricts unregistered financial advice and limits intermediary tie-ups. Zero1 claims its owned channels already drive about 400 million annual views with strong long-form retention.
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