Car prices climbed and discounts shrank yet buyers surged in FY26 record sales

Less discounting didn’t cool demand as premiums led the surge

India’s car market is setting records in FY26, but the biggest change is what buyers are paying. Carmakers tilted toward premium models, raised prices, and cut discounts—yet sales still hit a high. The pattern points to resilient demand and stronger manufacturer margins, with shoppers increasingly choosing higher-value cars.