Excitel bets on asset light fixed broadband growth by partnering fast in underserved pockets

Its shortcut to scale hinges on partner networks and support

Excitel’s fixed broadband push is built on an asset-light model: it reaches customers in underserved areas by piggybacking on partner networks. The strategy aims to accelerate market entry while keeping focus on the make-or-break area—customer support. The question is whether this lean setup can compete for share where Airtel and Jio’s dominance is hardest to dislodge.