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Global streamers shift from solo bets to Indian partners for massive OTT growth
Business
Published on 24 April 2026
They trade control to scale faster in India
Global streaming giants are increasingly partnering with Indian digital platforms as they race to grow in India’s OTT market. Instead of taking on full operational risk, players such as BBC, Disney+, and Warner Bros Discovery are using local expertise to reach a huge potential subscriber base while accelerating launch and expansion.
- Global streamers are partnering with Indian platforms for safer scale
- BBC, Disney+ and Warner Bros Discovery are leaning on local expertise
- The move targets rapid growth in India’s OTT audience
- Risk is reduced by sharing control while expanding presence
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times