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How New Age India startups like Lenskart are raising billions by going brick and mortar
Business
Published on 24 April 2026
Investors bet on counters and customers, not just apps
After disrupting online shopping, many India New Age startups are shifting back to bricks-and-mortar. From Lenskart to Physics Wallah, they’re opening stores to build consumer trust through face-to-face service. The move is increasingly tied to how founders attract fresh investment, suggesting lasting growth may come from a counter, not only clicks.
- New Age startups are building physical stores to deepen trust
- Face-to-face service is becoming central to customer acquisition
- Bricks-and-mortar is strengthening investor confidence
- The shift signals “clicks plus” growth strategies in India
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times